1. I-Nordstrom (Ibekwe kwiNombolo yesi-2)
Ukuba kukho ibinzana elinye igama elithi Nordstrom lithethathethana nalo, 'yinkonzo yabathengi,' kwaye awufumani ukuba ngumntwana wepowusta yokusebenzela umthengi ngaphandle kokufumana umhlaba kubuntu endleleni.Loo ngqwalasela emhlophe-iglavu ayizange ithobe xa i-intanethi ifika: ukuba nantoni na umthengisi wevenkile yesebe iphindwe kabini phantsi, ukufumana iindlela zokudibanisa ezimbini zibe yintlobo entsha yenkonzo yabathengi ehamba ngaphezulu nangaphezulu.Qaphela ukuba xa yayivula ivenkile yayo ekuphela kwayo yamadoda ekudala ilindelwe eManhattan ngo-2018, yayinesiphithiphithi kunye nokuxinezeleka kwesixeko engqondweni, isungula i-24/7 BOPIS ukuvumela abathengi ukuba bathathe izinto abazithengileyo ngokulula kwabo.Ikwabonelela ngeenguqu, imbuyekezo ecacileyo kunye nezitayile zomntu - abaya kuthi beze kuwe bekhululekile kwikhaya lakho.Kwi-Intanethi, ulungelelwaniso lwephepha lasekhaya elikrelekrele, 'sicinga ukuba uya kuyithanda' iingcebiso zemveliso kunye nesimbo esithandwayo esisekwe kwindawo yonikezelo lwedijithali luthumele iindawo ezintandathu ukusuka kwiNombolo yesi-8 kulo nyaka uphelileyo.
Amanqaku ewonke omntu: 77
2. Renta iNdlela yokubaleka (Ibekwe kwiNombolo yesi-3)
Rent the Runway ine-ace engxoweni yayo yamaqhinga omntu lowo uninzi lweenkampani zempahla azikwazi ukufikelela kuzo - idatha eyongezelelekileyo, iinkcukacha ezithe chatha, kunye neendidi ezahlukeneyo zedatha.“Kwixesha elidlulileyo,” utshilo u-CEO uJennifer Hyman kulo nyaka uphelileyo, “bonke umthengisi ebekwazile ukukuxelela ukuba ibiyintoni na into oyithengisayo, kodwa bebengenakukuxelela ukuba umthengi uyinxibile ihempe, ukuba uyinxiba kangaphi. , enoba yaqhubeka novavanyo lwexesha.”Ngenxa yokuba iimpahla ze-RtR zibuyiselwa kwindawo yokusetyenzwa kwenkampani, inkampani inonxibelelwano olusondeleyo kunye nabo - iyazi ukuba zeziphi iimpahla ezifuna ukulungiswa;iyazi ukuba zingaphi na izinto zokucoca ezomileyo kunye nokunxiba impahla enokumelana nayo ngaphambi kokuba ithathe umhlala-phantsi.Leyo yidatha exabisekileyo enokusebenzisa ngeendlela ezahlukeneyo zokuphucula amava omthengi, zombini kunye nezicwangciso zayo zobhaliso kwi-intanethi kunye nevenkile kwindawo yayo ebonakalayo, eyesihlanu esanda kuvulwa eSan Francisco, emva kokuba inkampani ifumene i-125 yezigidi zeedola. utyalo-mali ngoMatshi.Kulo nyaka, inkampani eyazisa irenti yempahla ye-e-commerce itsiba amabala angama-23 kwisalathiso sendlela yokwenza umntu, njengoko iye yandisa imveliso yayo, ukusuka kwiigawuni zangokuhlwa eziphezulu ukuya kwimpahla yeofisi yabasetyhini kwaye ngoku ukuya kwisinxibo sesiqhelo.
Amanqaku ewonke omntu: 73
3. I-DSW (Ibekwe kwiNombolo yesi-5)
Ngelixa abanye abathengisi besanda ngokujolisa kwiindidi ezintsha kraca, i-DSW iphindaphindeka kabini kwi-tootsies, ukusukela kunyaka ophelileyo ivula “iintsimbi zezikhonkwane” kwiindawo ezisixhenxe.Umthengisi wezicathulo, owajika iminyaka eyi-50 kulo nyaka, uthemba ukuba inkonzo ye-pedicure iya kwandisa ukunyaniseka kumalungu ayo angama-26 ezigidi + ngokubabuyisela ngokuphindaphindiweyo kwiivenkile.Ngokujoyina idatha yokukhangela kwi-intanethi kunye nedatha yokuthengiselana, i-DSW inokwakha umbono obanzi ngakumbi womthengi, oyisebenzisayo ukuqonda into ayifunayo, kwaye ngokufumana umbono omnye womthengi kuwo wonke amajelo, inokuqiniseka ukuba ayithumeli. umyalezo we-imeyile wetroli olahliweyo oya kumthengi osele egqibile ukuthenga evenkileni.Ukongeza, umthengisi usebenzisa imibuzo ebanzi kubathengi abakwibhodi, ayisebenzisayo ukunceda ukwenza iingcebiso ezisekelwe kwimveliso ezijikeleza iphepha lasekhaya kwaye zityhalelwa ngaphandle kubathengi nge-imeyile ngamaxesha amaninzi ahambelana nohambo lwabathengi.Ngokukwanjalo, i-app ye-DSW inezaziso ezijoliswe kwi-geo eziya kujongisa kubathengi ukuba bakufutshane nevenkile kwaye banomvuzo okhoyo okanye unikezelo, ubakhumbuza ukuba banokufuna ukungena.
Amanqaku ewonke omntu: 67
4. I-Urban Outfitters (Ibekwe kwiNombolo yesi-7)
Kwi-Q4 yonyaka-mali wamva nje, i-Urban yazisa ukukhula kwamanani aphindwe kabini kumjelo wedijithali, oqhutywe kukunyuka kweeseshoni, ukuguqulwa kunye nexabiso le-oda eliphakathi.Ukunyaniseka kusebenza ngokwenene: I-Urban iqhayisa abalandeli be-8.3 yezigidi kwi-Instagram;inkqubo yayo ethandwayo ukunyaniseka, UO Imivuzo, inamalungu malunga 10 million ehlabathini lonke, ababebalelwa ngaphezu 70 ekhulwini intengiso uphawu ngexesha loo kota.Oku kungenxa yokuba inkqubo ye-UO iwavuza ngokutyebileyo amalungu ayo ngeentengiso ezikhethekileyo, amabhaso akhethekileyo, ukufikelela kwangethuba kwiintengiso, izaphulelo ezongezelelweyo kunye nezinye izinto eziluncedo.Usetyenziso lwayo olukalwe ngu-4.9, (oluya kukufumana izinto ezilunge ngakumbi) lubonelela ngesondlo esenzelwe wena kakhulu, kwaye iimpawu zayo eziguquguqukayo kunye nezinokwenziwa ngokwezifiso zenza kube lula ukukhangela into oyifunayo.I-Urban Outfitters, eya kubetha uphawu lwesiqingatha senkulungwane kulo nyaka uzayo, ibisoloko idibanisa izinto ezixubeneyo, kwaye iye yanda ukuba kulo nyaka uphelileyo nge-UO MRKT yayo, indawo yentengiso yeqela lesithathu edibanisa uluntu lwayo kunye noluhlu oluvelayo " iibrendi ezicinga ngokwenkcubeko kunye nezinto ezintsha ezifunyenweyo. ”Umthengisi naye waqala ukwamkela intlawulo ye-Apple kunye ne-Afterpay, ukuthenga-ngoku, iqonga lokuhlawula kamva.Amava e-Urban Outfitters omnichannel ikwabonisa ii-imeyile ezenzelwe wena, ukuzibandakanya kunye nokuhlela okufanelekileyo, kunye nonxibelelwano olunexesha elifanelekileyo.
Amanqaku ewonke omntu: 66
5. I-Adidas (ibekwe kwiNombolo ye-9)
Umthengisi we-sneaker ungene kwinto enkulu xa wayesungula ingqokelela yakhe ye-Yeezy, intsebenziswano yeminyaka emininzi kunye ne-rapper Kanye West, kwiminyaka eliqela eyadlulayo, kwaye ngoku wonke umntu ulinde ukubona ukuba i-adidas iyigcinele ntoni ubudlelwane bayo noBeyonce.Ukuza kuthi ga ngoku, inkampani ihleli kumama malunga nokusungulwa okuzayo.I-Adidas ikwakha unxibelelwano nabathengi bayo ngokusebenzisa idatha ukunika abathengi ulwazi abaludingayo, nokuba kungenxa yokukhangela imveliso eyandayo kunye nohluzo lwendlela yokuhluza okanye ngokusebenzisa ii -apps ezibonelela umdla womntu, ukusuka kwiinjongo zempilo kunye nokomelela (Runtastic), ukuya ekwakheni ibhola ekhatywayo. izakhono (Tango App).Ngokubanzi indlela yayo ye-omnichannel iyahlawula - kunye ne-gross margin forecast ukuze inyuke kulo nyaka ukuya kuma-52 ekhulwini.
Ixesha lokuposa: Jun-14-2022