Nge-10 kaMeyi, ngo-2019, uLawulo lukaTrump lonyuse ngokusesikweni umrhumo we-10 weCandelo lama-301 wokohlwaya kwiidola ezingama-200 eebhiliyoni ezisuka e-China ukuya kwiipesenti ezingama-25.Kwangoko evekini, nge-tweet yakhe, uMongameli uTrump waphinda woyikisa ngokumisela intlawulo yokohlwaya kuzo zonke izinto ezithunyelwa ngaphandle ezivela eTshayina, kubandakanya iimpahla kunye nezinye iimveliso zabathengi.Imfazwe eyandayo yerhafu yase-US-China itsale ingqalelo entsha kwinkangeleko yaseTshayina njengendawo yokukhangela iimpahla.Kukwaxhalabisa ngokukodwa ukuba imirhumo yokohlwaya iya kukhokelela ekunyukeni kwamaxabiso kwimarike yase-US, oko kwenzakalisa abathengisi befashoni kunye nabathengi.
Ngokusebenzisa i-EDITED, isixhobo esikhulu sedatha kwishishini lefashoni, eli nqaku lijonge ukuphonononga ukuba abathengisi bempahla yase-US bahlengahlengisa njani isicwangciso sabo sokukhangela "Yenziwe eTshayina" ekuphenduleni kwimfazwe yerhafu.Ngokukodwa, ngokusekwe kuhlalutyo oluneenkcukacha lwamaxabiso exesha lokwenyani, i-inventri kunye nolwazi lwe-assortment yemveliso engaphezulu kwe-90,000 yabathengisi befashoni kunye nempahla yabo ye-300,000,000 yempahla kwinqanaba lokugcina isitokhwe (SKU), eli nqaku libonelela ngolwazi olungakumbi malunga nokuba yintoni na. okwenzekayo kwimarike yentengiso yase-US ngaphaya koko kunokusixelela ngezibalo zorhwebo ezikwinqanaba eliphezulu.
Iziphumo ezintathu zibalulekile:
Okokuqala, iibrendi zefashoni zase-US kunye nabathengisi bajonga kancinci eTshayina, ngakumbi ngobuninzi.Enyanisweni, ekubeni uLawulo lweTrump luqalise uphando lweCandelo le-301 malunga ne-China ngo-Agasti ka-2017, abathengisi bempahla yase-US baqalise ukubandakanya "Yenziwe e-China" encinci kwimveliso yabo entsha.Ngokucacileyo, inani lee-SKU zeempahla "Ezenziwe eTshayina" ezisanda kuqaliswa kwimarike ziye zehla kakhulu ukusuka kwi-26,758 SKUs kwikota yokuqala ka-2018 ukuya kuphela kwi-8,352 SKUs kwikota yokuqala ye-2019 (Umfanekiso ongentla).Kwangelo xesha linye, imveliso entsha yabathengisi bempahla yase-US efunyenwe kwezinye iingingqi zehlabathi ihlala izinzile.
Nangona kunjalo, ngokuhambelana nezibalo zorhwebo zomgangatho omkhulu, i-China ihleli ingoyena mboneleli wempahla omkhulu kwimarike yokuthengisa yase-US.Umzekelo, kwezo zinxibo ze-SKUs ezisanda kuqaliswa kwimarike yokuthengisa yase-US phakathi kukaJanuwari ka-2016 kunye no-Epreli 2019 (eyona datha yamva nje ekhoyo), i-SKU iyonke "Yenziwe eVietnam" yayisinye kwisithathu kuphela "Yenziwe eTshayina," icebisa. Imveliso yaseTshayina engenakuthelekiswa nanto kunye nomthamo wokuthumela ngaphandle (oko kukuthi, ububanzi beemveliso iChina inokwenza).
Okwesibini, isambatho "Esenziwe eChina" siya sibiza kakhulu kwimarike yokuthengisa yase-US, kodwa ihlala ikhuphisana ngexabiso jikelele.Nangona isenzo sikaTrump seCandelo le-301 lingakhange lijolise kwiimveliso zempahla ngokuthe ngqo, ixabiso eliqhelekileyo lokuthengisa iimpahla ezivela e-China kwimarike yase-US nangona kunjalo liye lahlala linyuka ngokuthe ngcembe ukusuka kwikota yesibini ka-2018. e-China” iye yanda kakhulu ukusuka kwi-25.7 yeedola kwikota yesibini ye-2018 ukuya kwi-69.5 yeedola nganye ngo-Epreli 2019. Nangona kunjalo, isiphumo sikwabonisa ukuba ixabiso lokuthengisa lempahla ye-"Made in China" yayisengaphantsi kuneemveliso ezivela kwezinye iindawo. lwehlabathi.Ngokucacileyo, isinxibo "Esenziwe eVietnam" siya sibiza kakhulu kwimarike yentengiso yase-US nayo - into ebonisa ukuba njengoko imveliso engaphezulu isuka eTshayina isiya eVietnam, abavelisi bempahla kunye nabathengisi ngaphandle eVietnam bajongene noxinzelelo lweendleko ezikhulayo.Ngokuthelekisa, ngexesha elifanayo, utshintsho lwexabiso "Yenziwe eCambodia," kunye ne "Made in Bangladesh" yahlala izinzile.
Okwesithathu, abathengisi befashoni baseMelika batshintsha ukuba zeziphi iimpahla abazikhupha eTshayina.Njengoko kubonisiwe kolu luhlu lulandelayo, abathengisi bempahla yase-US bebekhangela izinto ezisisiseko zefashoni ezisezantsi ezinexabiso elongeziweyo (ezinje ngemiphezulu, kunye nempahla yangaphantsi), kodwa ziindidi zempahla ezongezelelekileyo nezikumgangatho ophezulu (ezifana neelokhwe kunye nempahla yangaphandle) ukusuka eTshayina ukusukela oko. 2018. Esi siphumo sikwabonisa iinzame eziqhubekayo zaseTshayina kwiminyaka yakutshanje yokuphucula icandelo lokuvelisa iimpahla kunye nokuphepha ukukhuphisana nje ngexabiso.Ubume bemveliso obuguqukayo bunokuba yinto enegalelo ekunyukeni komndilili wexabiso lokuthengisa "Yenziwe eChina" kwimarike yase-US.
Kwelinye icala, abathengisi baseMelika bamkela isicwangciso esahluke kakhulu semveliso yeempahla ezithathwe eTshayina ngokuchasene neminye imimandla yehlabathi.Emthunzini wemfazwe yorhwebo, abathengisi base-US banokukhawuleza bahambise iiodolo ezivela e-China ukuya kwabanye ababoneleli bezinto ezisisiseko zefashoni, ezinje ngeetop, iibhulukhwe, kunye nempahla yangaphantsi.Nangona kunjalo, kubonakala ngathi zininzi ezinye iindawo ekunokusiwa kuzo kwiindidi zeemveliso ezinobugocigoci ngakumbi, njengezincedisi kunye nempahla yangaphandle.Ngandlel' ithile, ngokuxakayo, ukufudukela ekufumaneni iimveliso ezinobunkunkqele kunye nezongezelelekileyo ezivela e-China zinokwenza iibrendi zefashoni zase-US kunye nabathengisi bade babe sesichengeni ngakumbi kwimfazwe yerhafu kuba zimbalwa ezinye iindawo ekunokusiwa kuzo.
Ukuqukumbela, iziphumo zicebisa ukuba i-China iya kuhlala iyindawo ebalulekileyo yokufumana imveliso yefashoni yase-US kunye nabathengisi kungekudala, nokuba ithini na imeko yemfazwe yase-US-China.Ngeli xesha, kufuneka silindele iinkampani zefashoni zase-US ukuba ziqhubeke nokuhlengahlengisa isicwangciso-qhinga sazo sokukhangela iimpahla “Ezenziwe e-China” ukuphendula ukunyuka kwemfazwe yerhafu.
Ixesha lokuposa: Jun-14-2022